This only happens because they misunderstand how Google et al. Grabbing the structure, meta data and URLs is vital to identifying exactly what is changing and why.Your SEO crawl will give you a roadmap of how your entire site is currently set out.The best way to grab this data is to use a tool like Screaming Frog.Once you have the current site’s meta data and structure, you will know how to match the new site up. Free tools like Woorank will do the job, but I strongly advise you to get your hands dirty and manually do the work yourself.Why is it important to consider your SEO during a website’s revamp? If you do a redesign right, you won’t lose any traffic or rankings; in fact, you’ll gain them.
If you’re working on your test site, the last thing you want is for Google et al. If you’ve added great new content, it will get indexed.
The first thing any SEO thinks when a client says "I'm redesigning my website" is what impact will this have on all my work?
In these events, often the client doesn't even consider telling their online marketing agency about the redesign until two days before launch.
This is vital when changing your website around, and I will cover how to make sure the web development agency keeps the important SEO work that’s gone into your website. Too often clients don't stop to consider the SEO impact of changing their website.
They chuck away valuable content from historical pages or decide it would be a good idea to completely change every single URL without redirecting the old ones. If you don’t know what your site’s structure looks like now, you’ll set yourself up for a massive fall.